Measurable returns
A woman producer earns at least ₹40,000 a year from sale of chicken and from her share of the cooperative’s profits, if any. The state-level federations in MP and Jharkhand have more than 9,000 women members in 20 cooperatives. In AY 2015-16, they posted a sales turnover of ₹2.87 billion, which makes it the largest broiler production house in these states.

Impact of smallholder poultry

  • Income from poultry has reduced the deficit the family faces and has replaced wage earning as a livelihood option.
  • Proper arrangements are made to provide inputs at the doorstep, intensive training, recording of transactions at the farm and collecting ready birds for sale. As a result, women are able to participate in the programme.
  • With income going into the hands of women, incidences of wife beating have reduced.
  • Women producers have become more assertive, which is visible in their interaction with outsiders.
  • Women have become health conscious due to an increased awareness of diseases and medication, because of the training they receive on healthcare in poultry training. Further, having cash at hand enables them to take care of medical expenses.
  • Migration has significantly reduced. There have been a few cases of producers making investments from their own resources or taking loans for expanding the poultry production infrastructure.
  • Many producers have expanded their poultry sheds.
  • In many cases, producers have bought assets such as ornaments, cycles and agricultural land on lease with the poultry income. Quite a few producers have built new homes.
  • If community response is an indicator of impact, in these clusters there exists tremendous demand for poultry as a livelihood activity. The positive demonstration by the project has motivated many private entrepreneurs to start broiler farming. Many independent poultry farms have also come up in the area.